Virus Positive Technologies provides a Brand Infringement monitoring tool that allows you to identify & report if someone uses the copyrighted data without the permission of the owner. A brand is an intangible asset assigned to a specific company, product, or individual. It’s a concept that helps people identify different entities and can include a name, a logo, a particular icon, color, and slogans. A brand name helps create a perception about the product or company and differentiate it from competitors.