First, let me define what paid or free email list validation is, it’s a procedure that focuses on verifying if an email address is 100% valid and deliverable. This happens every time you send a newsletter to your subscribers and the message did not bounce at all.
This is beneficial, mostly for new email marketers and those that have a large number of mailing lists. The main purpose why you must validate your mailing list is due to the damaging effect that bounce rate can do to your sender reputation.
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