What are 2D Barcodes and GS1 Digital Links?

By 2027, GS1 requires all UPC labels to be replaced with 2D barcodes, otherwise known as QR codes. The initiative is called Sunrise 2027 GS1 Digital Links.

While this initiative gives brands so many new ways to interact with consumers—right from your product's package—it's also an opportunity to standardize, capture, and share data across the entire supply chain.

BL.INK can streamline and simplify this process from end-to-end, from delivering millions of QR codes to standardizing product data to creating compelling consumer landing pages.