The USDA, or United States Department of Agriculture, oversees the safety and efficacy of foods and supplements in the country. When it comes to supplements the USDA wants to make sure that the labeling meets the organization’s guidelines. Having a USDA label for your product can be very helpful in your marketing. This shows that your product has met the standards set by the government. Just like the FDA approved logo, it’s an official government seal proving that your product can be trusted.