Social media marketing is a process of connecting to your audience with the message of your business or selling your business's product or services using social media platforms. Social media marketing is the use of social media platforms like LinkedIn, Instagram, Youtube, Facebook, Pinterest and many more to get connected with your audience to increase your sales, for brand awareness, to get traffic to your website, etc.,
Let's take a look on top social media platforms and their demographics:
• Facebook has users of all ages. It is one of the most diverse social media channels.
• It has 2.45 billion monthly active users.
• 54% of Facebook users are female and 46% are men.
• Instagram has a younger audience as compared to all other social media channels
• It has about 1 billion active users
• 51% of the users are female and 49% of the Instagram users are male
• A large number of Instagram users belong to the 18-29 age group
• Businesses use Instagram t
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