Pharma Marketing Trends 2024: Key Strategies for Industry Success
pharma marketing trends are shaping how pharmaceutical companies engage with healthcare professionals (HCPs) and patients. These trends focus on digital transformation, personalization, and patient-centric approaches to improve communication and outcomes. Tools like P360’s ZING Engagement Suite enable seamless video calls, omnichannel marketing, and real-time data analytics, making it easier to reach the right audience.