According to a 2024 report by Statista, the digital marketing global spend will hit $835 billion by 2026. But how will small businesses know if they are paying for performance or just wasting their money? Here comes performance marketing in the picture. Unlike other types of marketing, where you have to pay upfront for the service, here you have to only pay for the results.

Interesting, right? Meaning, if you don’t get the desired result, your money is not wasted. Thus it can be said that it is more focused on measurable growth. You will be surprised to know that around 70% of the brands are relying on it to drive measurable growth (IAB, 2023). So, if you are a startup or growing business looking for a marketing opportunity, try performance marketing, a smarter way to get better results in effective spending.

Let’s break it down in a simple way.