Fragrance is one of the most intimate and evocative ways to express ourselves. A single whiff can evoke memories, convey personality, and even influence moods. Yet, despite its allure, many people struggle with the art of applying perfume, often falling into the common trap of over-application. As a perfume expert and consultant, I’ve seen how this mistake can not only detract from the beauty of a scent but also overwhelm those around you. Understanding how to apply fragrance effectively is key to enhancing your presence while leaving a positive impression.