Integrating Demand Sensing for Accurate Planning

Demand sensing uses AI and machine learning to analyze real-time signals like social trends, weather, and POS data. This enables more accurate demand forecasting than traditional methods. As businesses implement these technologies, the definition of supply chain management is shifting from reactive planning to predictive agility. Real-time responsiveness reduces stockouts, overstocks, and last-minute disruptions. Demand sensing transforms supply chains into adaptive, consumer-aware systems. Planners become analysts, strategists, and collaborators with marketing and sales. The modern supply chain adjusts daily—sometimes hourly—to changing realities, creating a competitive advantage rooted in speed and relevance.