The B2B market is more intricate than the B2C market. The decision-making in the B2B market involves a lot of people that makes the sales cycle longer. The business has a much smaller target audience and requires a right party contact (RPC) to close the deal. The B2B market takes business-oriented decisions. They need to have a diplomatic action plan and the best tools to achieve business goals. B2B customer relationship management system is an approach to increase revenue and customer satisfaction. B2B CRM is not only the best business management software but also a useful tool to collect databases.