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How To Reduce Site Friction: A Definitive Guide

How To Reduce Site Friction: A Definitive Guide

Submitted by • March 16, 2020 www.webguru-india.com

Let’s start with a hypothetical situation. Imagine that you have engaged PPC management services to drive visibility to your site. How would you like to drive traffic to your site through a PPC ad campaign, only to repel them away with a slow loading speed! This simply drains your resources!

Friction affects user experience and drive the leads away. It produces an adverse impact on the conversion rate. Here are some tips to reduce site friction.

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