How to Market Your New Game: Strategy and Platforms

Launching a new game is only half the battle—the real challenge is getting it noticed. In the vast landscape of competitive entertainment, where new titles drop almost daily, a well-executed marketing strategy can make or break your game’s success. Whether you’re an indie developer or part of a major studio, you need a plan that reaches your target audience, uses the right social media platforms, and taps into gaming servers and communities.

In this blog, we’ll explore 22 powerful marketing strategies to help your game break through the noise and connect with players who matter.