How to install build for testing in AppleTV without using Testflight/App Store?

What is AppleTV?
It is an entertainment device which receives digital data for visual and audio content (video, music, etc) and then you can play it on a connected television set or other video display.
Netflix, HBO, YouTube and plenty of other online services are available.
AppleTV device has HDMI port to connect to a monitor for displaying on screen through the HDMI cable.
It allows user to use an HDTV to stream video, music, and podcasts and also one can download apps and games from the tvOS App Store.

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