Global Media Monitoring Tools Market

Media has been evolving rapidly and presenting a wide range of new challenges and opportunities for businesses to capture the attention of customers. A series of developments, ranging from major acquisitions and closures, new privacy regulations, increasing adoption of AI and a rise of messaging apps and “dark social”, to name a few, have been disrupting and shaping the industry. Social Media Monitoring is the continuous systematic observation and analysis of social media networks and social communities.

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