Furthermore, one of the biggest issues related to health is obesity across the world. The gradual increase in the number of overweight people is, in turn, creating a greater market demand for healthy foods. Also, people suffering from diabetes are also quickly choosing healthier foods. Low-calorie food is a massively growing segment in the health food market. The growing health concerns and changing lifestyle is pushing this market segment upwards. Low-calorie food is beneficial for many health issues and so people are demanding more for such food products. The major driving forces for the growth of this market are increasing health awareness, changing lifestyle and rapid rise in cases of obesity and diabetes. At the same time, the major limiting factor for the market is the high cost of these products. Also, most low-calorie and healthier foods need special ingredients, and their prices are much higher in comparison with other convenience foods. And this is considered as the key limitation of the global market for a low-calorie diet.