Based on the micronutrients, vitamins segment is expected to hold the largest share in the global fortified rice market during the forecast period due to various government preferences changing towards the vitamins contained in the food products. Minerals are also expected to drive market growth in a positive way. On the basis of end-user, the residential segment is expected to hold the largest share in the global fortified rice market in the near future owing to the rise in consumption of fortified rice among consumers across globally. In terms of the distribution channel, modern trade segment is anticipated to propel the global fortified rice market growth in the forecast period. Online stores segment is also anticipated to fuel the global fortified rice market growth in the near future as the rising popularity of e-commerce websites among consumers across the globe.