There is no perfect tactic that can give you the right marketing mix for your business. A/B testing for your email campaigns helps you understand the customer response to the messages you are trying to share with the audience. The click-through rate and conversion through those CTRs actually turn A/B testing a lot more meaning into your upcoming campaigns. Email marketing is one of the most welcoming ways companies are trying to lure their audience and keep them updated. Statista’s latest report about email marketing states that there happens to be an exchange of 293.6 billion emails every day by 2019. This clearly implies that several other businesses are trying the same tricks to acquire customer attention.