CleverTap is a platform for customer retention that offers app integration features and also provides analytics and marketing. The main purpose of Clevertap is to track the events and also understand the number of users launching the app and also how many users are active in a day.

Clevertap also helps to:

Track events and add the properties to the events.
Allows to add Segments and send the campaigns to these segments.
Before starting with the installation we need to create a project in our Clevertap dashboard and and the account id and token in the project.

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