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CASE STUDY: Dyson: Delivering A Seamless Customer Journey

CASE STUDY: Dyson: Delivering A Seamless Customer Journey

Submitted by • February 13, 2020 www.digiconasia.net

Dyson is a leading British luxury appliance brand renowned for its sleek product design and state-of -art technologies. With the success of its first promotion on WeChat Mini Program, Dyson decided to evolve its platform further with an ‘All in One’ strategy, which combines a variety of services into its Mini Program.

This service ‘hub’ integrates the official Dyson WeChat store, its membership page, repair and support services, product guide, registration and more, all within a single platform.

However, the push for an ‘All in One’ strategy was not without its challenges. Find out how Dyson overcame these challenges.

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