The blog emphasizes how technical SEO is often overlooked by accounting firms, yet it’s essential for improving both user experience and rankings. Key elements include mobile responsiveness, HTTPS security, fast loading times, clean site architecture, and structured data. Google prioritizes websites that are mobile-friendly, especially since most users now search on smartphones. Technical SEO ensures that crawlers can index your site effectively while also delivering a seamless user experience. A slow or clunky website deters potential clients, no matter how good the content is. The blog also notes the role of XML sitemaps and robots.txt in guiding search engines to the right pages. Without technical optimization, even the best keywords or content strategies may fall flat. Accountants should regularly audit their websites to identify issues using tools like Google Search Console or Screaming Frog. A technically sound website provides the solid foundation every SEO strategy needs.