BEAUTIFUL KURTIS ON MYNTRA – THE SECRET TO LOOKING ALLURING

AWAKEN THE DIVA IN YOU

We have all been witness to foreigners adorably trying out Indian traditional wear The kurti is so versatile that it sits pretty on anybody. One cannot deny the fact that Indian women look great in it as it brings out the best of their features. The kurta is the traditional garb of choice for both men and women in many parts of southern Asia, including Sri Lanka, Pakistan, India, Bangladesh, Nepal, etc. ‘Kurta’, in Persian, means a shirt without a collar. Although initially worn by men, it later became popular with women too, thereby being called the ‘kurti’. Kurtas and kurtis were conducive to the hot and humid climate of the regions in which they were worn – in the olden days, they were designed simply and did not bear any grand or intricate embellishments. Cotton was the most easily available fabric and was most commonly used to make kurtis. Those with a higher social standing flaunted kurtas and kurtis fashioned from silk. These were also worn during festive occasions and had a charm of their own. The hippie movement of the ‘60s and ‘70s also gave this traditional raiment a popularity boost – people liked to wear them for their relaxed style and comfort factor, which went well with their own easy-going attitude. Kurtis were worn by people from all over the country and were not constrained to any one region of India, although there are distinct regional styles, like the Lucknowi kurta, Hyderabadi kurta, Bhopali kurta, etc.

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