Ad Hoarding and Its Effect on Native Advertising

Ad hoarding, a mainstay of offline advertising agencies, has long dominated our urban landscapes. These towering billboards and posters vie for our attention at every turn. However, as consumers become more adept at filtering out traditional ads, the rise of native advertising has emerged as a fresh approach to engaging audiences. Unlike hoardings, which interrupt and compete for attention, native advertising seamlessly integrates with content, offering value to readers. The effectiveness of native ads lies in their ability to feel organic and relevant, making them less intrusive and more engaging than their hoarding counterparts.