Did you know that people tend to remember information better if it is visual rather then just textual? Given this fact as well as the weightage of digital devices in the world, design is the most important element for any business.
For example, if you use an image to promote a new launch, people are more attracted to it. Can you imagine a promotional text only? You would hardly grab attention, whether it is over email, pamphlets or other modes of using the images for marketing purposes.
There are many design elements of corporate branding that will make all the difference to the growth of your business. We discuss the most important of them all.
5 smart design elements of Corporate Branding
Colours that you use for your business materials are important and you should try to use the same set of colours (one or more) throughout. You can use a combination of two or more colours but try not to use too many colours all at once for two reasons – 1. It may be overwhelming for some viewers; 2. The combination of colours used may not work well – in either case, your brand identity will get a lower virtual ranking. The colour palette used by your brand is definitely one of the most important design elements of corporate branding.
2. Brand logo
Logo is the first thing that people will notice about your company. The design should be in a way that it expresses what your business is into. At the same time, it should look appealing to the viewer. Keep it trendy and never boring. Don’t hesitate to experiment as long as it does not seem unrealistic in any way. In short, your brand logo should be minimalistic, symmetric (if applicable) and must include your brand’s colour palette. Last but not the least, it must be catchy and as unique as possible. The other design elements of corporate branding would not mean much if your logo is not relevant.
Font is something not many people would consider as important, but, in reality, font makes a lot o